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Madison River Strategies's avatar

Noticed Mars is now selling freeze-dried Skittles themselves and remembered this post. Looks like I was both right about the brands getting in (this stock is down about 65% from this post) and missed out on a three-bagger in less than three months. Lol.

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Madison River Strategies's avatar

Re: Freeze-dried candy, my vote is fad. I've tried it and don't get it. Seems like there are about a million sellers of these things, which an Amazon search confirms, and none of them have brand power. They all take existing brands like Skittles and Starburst, freeze-dry them, and hope the consumer can still recognize the brand from the window in the bag, because they can't use the brand name on their packaging. If it is more than a passing fad, these brands will freeze-dry their own stuff at a much lower cost and put all these guys out of business anyway.

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