Treasure Hunting

Treasure Hunting

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Treasure Hunting
Treasure Hunting
Finseta plc (FIN.L) — Masked Profitability Presents a Buying Opportunity

Finseta plc (FIN.L) — Masked Profitability Presents a Buying Opportunity

An old write-up revisited and updated

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Sebastian
Jul 29, 2025
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Treasure Hunting
Treasure Hunting
Finseta plc (FIN.L) — Masked Profitability Presents a Buying Opportunity
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Disclaimer: This is not investment advice and meant for entertainment purposes only, I hold a position in the discussed company and therefore may be biased in my opinion. Please be aware that this is an illiquid microcap, please only buy and sell with a limit-order.

Last year, I wrote about Finseta (which was named Cornerstone at the time) on my blog. At that time, shares stood at 28 pence. Since then, the business has grown its underlying revenue by 26% from 2023 to 2024 and by 16% from the first half of 2024 to the first half of 2025.

They have also made strategic progress with the launch of their card scheme in March of this year and the granting of their Dubai license in the same month. However, more than a year later, shares are trading at an even lower price of 26 pence.

After further investigation, which included a call with the CEO, I increased my position in Finseta meaningfully and believe that the shares present a good opportunity in the short and medium term.

But let's start from the beginning…

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